We may earn money or products from the companies mentioned in this post.
What is a Company Store?
A company store is a site you set up with a promotional product company and choose logo items for your team or your customers to order and have shipped directly to them. You choose the products and imprint, and the vendor manages the site. You do not need to buy a collection of merchandise, store it and then ship it to your team or your customers. There is little to no investment involved in setting up a company store.
A Promotional Product Company Store Example
Let’s say you’re a consultant for a direct sales company, and you have built a team of consultants under you. You want to encourage team unity and excitement to keep them motivated. T-shirts are a great place to start to build your team brand, but you can also add jackets, caps, bags, writing instruments, lapel pins, lanyards, and an almost infinite number of other promotional products. Set up a company store, and select the t-shirts or other items you want to make available to your team. You can choose one style and color, or you can have several choices for them.
Everyone has different tastes and preferences, and needs different sizes or styles for their own best fit. You certainly don’t want to have to predict what each team member will choose and order a few of each size/style/color combination, then wait for them to send you payment before sending them the shirt. That would be a huge investment.
The promotional product company does not print the items until your team member or customer orders it, therefore there is no initial investment in quantities of products you aren’t sure you will need. You send the team member or customer the link, and they place their order. The company prints the item and sends it directly to them. You can change promotional products to keep the selection fresh, and add a variety of products that present a unified theme.
Team Incentives
You can use your company store to send incentives or gifts directly to your team members. Did someone promote or have exceptionally high sales one month? Your store can include specially selected promotional products designated for a specified occasion. You can order the product for your team member, or give them a code to order the item themselves. This will save you time and money, especially if you have a large team. No more going to the store or shopping online to find the right gift at an affordable price. And best of all, these items will be personalized with your team branding.
Customer Perks
Company stores are a great tool for sending your customers appreciation items or loyalty perks. For example, you may have a customer who orders from you on a regular basis, and you want to send them a small gift just to say thank you. Some great examples of thank you items include pens or reusable shopping bags. You may have specified products that you order and send directly to them, with a note to say, “Thank you for your business. We appreciate you!” Doesn’t everyone love a surprise gift they weren’t expecting? And with your contact information printed right on the item as a constant reminder of you and your business, your customers will think of you first.
Contact me to discuss the possibilities. We can design a company store program that will save you time and money.
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