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Stampin' Up!

Vendor Events: Tips to Set Up a Booth that Rocks

August 14, 2017 By Jennifer Evanko

Flighty and Creative Vendor Events

Have you ever been to vendor events and noticed that a lot of vendors simply lay their products on a table and sit behind it? They may have great products, but the booth set up just doesn’t catch your attention and welcome you in.  Now, have you seen a both that made you say, “Wow!”  That’s probably one booth you want to visit again.

One. Consider your product.

What is your product and main focus?  Small items that need to sit on tables?  Clothes that need to hang on racks?  Food that must be individually wrapped and/or kept warm?  Craft demos that require space to work?  This will dictate what fixtures you need and how to set them up.

Two. Choose your fixtures.

If you need tables, find out if the venue supplies them, or if you need to and then make sure you have enough.  For hanging clothes, you can buy or make racks to hold your clothes, but make sure you have some mannequins to style some outfits and grab the attention of the potential customers walking by your booth.  For small items or food, you’ll need tables of course, but baskets and pretty boxes to hold items will keep your display from being boring.  If you will be giving demos or will have customers doing “make and takes,” make sure you have enough chairs, and that those chairs are not horribly uncomfortable.

Three. Remember that details matter.

Vendor events are like a collection of mini boutiques.  This is the feeling you want to give potential customers when they’re walking by, so pay attention to the details.

Put some thought into your decorations and color scheme.  Don’t just throw any old tablecloths on your tables.  Make sure they’re clean (of course), and that they coordinate with the booth decor and/or your branding.  Tablecloths should also be long enough to cover anything you have stashed under the tables as well as ugly legs (table legs, not people legs).  Branding on your tablecloths is also a good idea.

Place your items on your tables in groupings and at different heights.  You can place wooden blocks or packing boxes under your table cloth as risers to set your items on.  Or you can use scarves, quilts, burlap or some other fabric pieces to lay over the risers.  Just ensure everything is coordinated and presents a unified picture.

Style your mannequins with a complete outfit by including jewelry and other accessories if possible.  Use scarves or fabric pieces to drape over the ends of racks, and find ways to hang items separately from the racks in order to catch the customer’s eye.

Wrap your food items in pretty coordinating packaging, such as cute branded bags or boxes.  Make sure any samples are distributed in a way that keeps fingers off of the remainder of the product, but also make sure those containers are pretty and pleasing to the eye.

Four. Don’t forget your signage.

Use cute wooden chalk signs to announce sales, designate sizes, or identify flavors or colors, or print your signs on card stock in a pretty font and laminate them.  Make sure that you’re consistent in the presentation by using all the same style, colors and fonts.

Five.  Where’s the cash register?

Many people at vendor events put their cash register, or check out area if you don’t have a register, at the back of the booth.  This is perfectly fine, but then you’re stuck at the back if you have several people.  If you’re working the booth alone, who is watching the front and thus ensuring any questions can be quickly answered?  You can also place your register at the front to one side of the booth.  This allows you to keep an eye on the booth, and answer questions even when you are checking out customers.

Six. Follow the rules.

Many vendor events have specific rules regarding sales, signage, how the booth must be set up or even how to handle theft.  Be sure that you know the rules and follow them to the letter.  You certainly want to be invited back in the future, and being a good vendor who follows the rules is a good way to ensure you will be.

Seven. Vendor events are a lot of work, but can be lots of fun too.

There is a ton of work that goes into preparing for, setting up, and working vendor events.  However, it can be a fun and profitable experience.

Contact me or leave a comment if you have any other tips for vendor events you’d like to share.

Check out my Pinterest boards for lots of ideas.

Filed Under: Blog, Business, Crafts, Direct Sales, Fashion, Featured, Promotional Products, Stampin' Up! Tagged With: Business, Creativity, Promos, Signs, Swag, t-shirts, vendor event

Work from Home Tips to Help You Get Stuff Done

August 13, 2017 By Jennifer Evanko

Flighty and Creative Work from Home Tips

When you own your own business, or otherwise work from home, it is sometimes difficult to stay on task.  There’s always something in the house to do, someone to feed or a television to watch.  I am certainly good at procrastination and distraction.  You can just look at my blog title (Flighty and Creative) and know that.  But I have some tricks that help me concentrate and focus on my list of tasks.

Work from home tips to improve focus

We have owned a business for almost ten years, but were working at other jobs until about six years ago.  Now we run our businesses (there are now three) from home as well as attend graduate school full time, and take care of our menagerie of crazy animals.

Get ready for work.

Get up in the morning and get ready like you’re going to work.  This is actually one I don’t always follow, but I get a lot more done when I do.  You don’t have to dress up, but at least look presentable.  It helps put you in the right mindset for work.  Plus, if you do have to go somewhere unexpectedly, you’re ready and don’t have to get ready to go.

Set small goals for each day.

Make a list of things you need to accomplish the next day, and then check them off as you complete them.  When there are a million things to do, it’s easier to remember the most important or urgent ones you must do first.  It also breaks up the overwhelmingly large list into small bite-sized pieces.

Minimize distractions.

I’ve found that if I leave the television off in the morning, it doesn’t distract me at all.  But if I turn it on in the morning, forget the day.  Something will distract me and I’ll sit down for just a few minutes (which never only lasts a few minutes).  But the television is not the only distraction.

I don’t have kids, so I can’t tell you how to minimize that particular distraction.  However, I do have a husband who likes to pop in and say, “Hey do you want to go to (insert fun work-avoiding place here) with me right quick?”  Again, right quick is never right quick.  It’s a day wasted.  I also have three dogs and two cats who seem to want to go out and come back in or be fed right when I am on a roll or knee deep in a project.  I try to let them out or feed them and get them settled before I start a task.

Music helps me concentrate.

This may not work for everyone, but if I put my headphones in and listen to music, I tend to zone out from the rest of the world and am completely focused on what I’m working on.  For some reason it doesn’t work to turn on the stereo.  It only works with headphones.  I guess I’m weird like that.

Schedule time for work and for fun.

Set a time that you will go to work, and one that work will end.  Schedule time to do things with your family.  When you work from home it’s tempting to just keep working past normal working hours, especially when you own your own business.  There’s always so much to do, and you may be the only one who will do it.  But you can’t do it all without taking some time for yourself and scheduling some time for your family.  You won’t be good to you, to the family or to the business.

Contact me with your favorite work from home tips or just leave them in the comments.

Check out my Pinterest boards for lots of great pins!

Filed Under: Blog, Business, Direct Sales, Innovative Solutions Texas, Stampin' Up! Tagged With: Business, Home, Promos

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Hello there and welcome to my blog. I named it Flighty and Creative because that describes me perfectly. I have a million things going on and a million more in my head ready to to go. So grab a cup of coffee or tea, or the adult beverage of your choice and read on. Hopefully you'll find something you like. Read more →

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